Using social media to build library communities : a LITA guide

Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Building communities of library users -- Picking a platform and finding a voice / Lisa Bunker -- From broadcast to conversation in an academic library / Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer -- Find us on Facebook: the evolution of social media at a community college library / Dana A. Knott and Angel M. Gondek -- Social media and healthcare: building and sustaining communities for patients and providers / Patricia J. Devine -- Adding value with advertising: using paid promotions to build your online community / Chris Chan and Joanna Hare -- Building communities of library professionals -- Building communities of practice in the library profession / Katie Elson Anderson -- Building a personal learning network / Stony Evans -- Transforming community into action -- social media and social justice -- The urgency and agency of #OccupyNassau: actively archiving anti-racism at Princeton / Jarrett M. Drake -- Cultivating critical dialogue on Twitter / April M. Hathcock.