Writing effectively in print and on the web : a practical guide for librarians

The written word is our primary tool for communication - with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: -Define your audience and your primary messages -Simplify your writing so that it is succinct and understandable -Structure your written content so that it is most usable and accessible to your audience -Approach different forms of writing in a way that is most effective to getting your message across -Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

Why good writing matters -- Knowing your readers -- Defining your message and purpose -- Keeping it simple -- Using authentic and active voice -- Writing titles and headings -- Using lists and tables -- Writing information and instructions -- Writing forms -- Writing for the web -- Writing for emails and other messaging systems -- Implementing voice and tone -- Formatting your content -- Refining your process.