Marketing and outreach for the academic library : new approaches and initiatives

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Where to find it

Information & Library Science Library

Call Number
Z716.3 .M283 2016
Status
Available

Authors, etc.

Names:

Summary

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Contents

  • Introduction p. ix
  • 1 Making Social Media Worth It: Planning and Implementing for a Small Institution p. 1 Kaela Casey and Laura Warden
  • 2 Library Spaces; Inspiration and Collaboration p. 17 Susan Van Alstyne
  • 3 Events and Extravaganzas at Cunningham Memorial Library p. 27 Karen Evans
  • 4 Librarians as Event Coordinators: Building Partnerships and Engagement through User-Centered Programs p. 37 Joe C. Clark
  • 5 Digital Engagement in Delivering Library Services: A Case Study from the State Library of New South Wales p. 47 Kathyn Barwick and Mylee Joseph
  • 6 From Idea to Instagram: How an Academic Library Marketing Committee Created a Character for the YouTube Generation p. 55 Joyce Garczynski and Laksamee Putnam and Lisa Woznicki
  • 7 Promoting Digital Library Services through Workshops p. 71 Tracy C. Bergstrom and Alexander Papson
  • 8 It's the End of the World as We Know It...or Is It?: Looking beyond the New Librarianship Paradigm p. 81 Rebecca Parker and Dana McKay
  • 9 Embedded Librarians; Case Studies from Loyola University, New Orleans p. 107 Teri Galloway and Elizabeth Kelly and Brian Sullivan and Malia Willey
  • 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration p. 129 Brad Cole and Clint Pumphrey and Liz Woolcoti
  • Index p. 147
  • About the Editor and Contributors p. 149

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