Hoorah-- for the bra : a perky peek at the history of the brassiere

It was in 1914 that Mary Phelps Jacob set women free—from the prison of the corset. With a little help from her lady’s maid, this ingenious New York socialite stitched together two handkerchiefs and a long pink ribbon to fashion the world’s first-ever brassiere. (Jacob later sold her patent for $1,500—to a company that went on to make $15millionoff her invention.) The rest, as they say, is history—a history that’s amply, titillatingly documented by designer Cheree Berry inHoorah for the Bra. The 20s’ flat-chested flappers, the 50s’ bullet-bosomed bombshells, the eye-gouging cones of Madonna’sBlonde Ambition–tour bustier: this provocative pop-up book reveals it all. The straps and the cups. The underwire and the padding. The elastic and the Lycra. The demure pink satin and the racy midnight lace.Hoorah for the Bratells a tale that doesn’t sag and presents a cast of characters—mail-order moguls, brassiere-torching women’s-libbers, sweater-clad movie stars—who never let you down. Sure to be a bust-out hit, the book’s the perfect gift for any Wonderbra dreamer or Frederick’s of Hollywood vamp. To view the pop-ups, you just lift and separate!