Right of publicity : analysis, valuation, and the law

Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals. - Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today s relevant and seminal cases. - Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation. - Part III covers the structuring, pricing, and challenges of deals for all types of celebrities. With this invaluable book, anyone who works with right of publicity will: Know and understand today s law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity Be able to engage in more and better deals with fewer problems Learn how to earn greater income from rights of publicity"

Part I: Historic Foundation and Current Legal Status -- Legal and commercial foundations for rights of publicity -- Origins, definitions, and early right of publicity cases -- The base for right of publicity laws and protection -- Federal and state claims, defenses, and exemptions: a guide for legal and business advisors -- Which states protect rights of publicity, and what do they protect? -- International protection can be even more problematic -- Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? -- The parallels between traditional brands and celebrity brands -- Multiple stakeholders care about the value of celebrity rights of publicity and their brands -- The need to establish right of publicity values -- Does celebrity endorsement work? -- Part III: Valuation of Right of Publicity and Pricing of Deals -- Valuation of rights of publicity and other intellectual property assets -- Challenges in rights of publicity valuation -- Factors, influences, and pricing in celebrity deals -- Four factors (plus one) driving celebrity endorsements -- Anatomy of a right of publicity contract: bonanza or a bargain basement deal.