Beyond book sales : the complete guide to raising real money for your library

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Where to find it

Information & Library Science Library

Call Number
Z683.2.U6 B49 2014
Status
Available

Summary

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: * The gift pyramid model for developing the culture of giving that leads to big gifts * Overcoming fears of sponsorship and embracing cause-related marketing * Pitching the appropriate charitable gift * Confronting common fears of requesting major gifts * The pros and cons of membership programs

Contents

Part I. Focus on fundraising : fund-amentals for libraries -- Libraries need fundraising more than ever -- Four reasons why now is a good time for library fundraising -- Private fundraising is a natural for libraries -- Twelve must-know facts about library fundraising -- Who can help with fundraising? -- Ready, set, go! -- Thanking, honoring, and nurturing your donors and keeping track of them -- The role of marketing and public relations in fundraising for libraries -- Fundraising for the other 95% of your library's budget -- Part II. Roll up your sleeves : types of fundraising activities -- Creating a culture of giving through annual and special appeals -- Membership programs -- The gift of remembrance : tributes and memorials -- The big bang : major gifts -- Leaving a legacy through planned giving -- Taking the fear out of fundraising events -- Donate now! : getting started with online giving -- Building relationships with businesses for library fundraising -- Securing a grant (it's not just about writing) -- Capital campaigns are not just for dreamers -- Afterword: What does it all mean? -- Appendix A: Fund-raising toolkit -- Appendix B: Fund-raising gallery.

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