Not just an attorney : the three roles of a small firm practitioner -- Your business : what you don't know could hurt you -- The 3-point foundation : the base of a successful practice -- Make a name for yourself : focus your practice -- Marketing smarts : how to attract the right clients -- When bad clients happen to good attorneys : case and client selection -- Make your clients feel important : keep it personal -- The perception of value : what your clients see -- Standing out in the crowd : how to wow your clients -- Fee-setting methodologies : lessons in how not to set your billing rates -- You are not your competition : getting your billing rates right -- Alternative billing methods : one size doesn't fit all -- Advance fee deposits : payment insurance -- The good, the bad and the ugly : inadvertent pro bono -- Getting paid what you're owed : how you bill affects when you get paid -- Checking your firm's vital signs : how to measure your financial health -- Self-limiting behaviors : how attorneys underearn -- Your income : what is enough? -- Untruths attorneys tell themselves : how they hurt the business -- Sometimes the problem is you : personal habits that hurt -- Success aforethought : your firm in ten years -- My goals : an action plan for success -- In a nutshell : 25 ways to increase profitability without working harder -- The five Rs : how to keep your staff with you forever -- Annual retreat : the year behind, the year ahead.
