From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.

• List of figures p. ix
• List of abbreviations p. xi
• Acknowledgements p. xiii
• About the authors p. xv
• Introduction p. 1
• Part 1 From Science 2.0 (2000-2010)... p. 11
• 1 The Web 2.0 revolution and the promise of Science, 2.0 p. 13 David Stuart
• The web as a platform: web services, the cloud and the app p. 17
• Harnessing collective intelligence p. 36
• Data as the 'next Intel Inside' p. 44
• Notes p. 56
• 2 The state of Science 2.0 p. 57 David Stuart
• A reluctance to change p. 57
• Scepticism about the promise of Science 2.0 p. 60
• The lack of a supportive environment p. 61
• Conclusion p. 63
• Note p. 65
• Part 2 ...And Pharma 2.0... p. 67
• 3 Health 2.0 and beyond p. 69 Denise Silber
• 2.0 becomes social media p. 69
• Big promises: is there a pot of gold? p. 73
• Leading Health 2.0 and social media sites and applications p. 77
• Notes p. 93
• 4 The digital pharma industry p. 97 Hervé Basset and Paul Tunnah and Andrew Spong
• The pharma industry adopts... p. 98
• The pharma industry watches... p. 113
• The pharma industry remains cautious: the dark face of SoMe p. 119
• Notes p. 145
• Part 3 ...To Pharma 3.0 (2010-) p. 149
• 5 The semantic search in life sciences p. 151 Hervé Basset and François Boutin
• Semantic? What's this? p. 152
• What do researchers expect? p. 154
• A survey of biomedical semantic interfaces p. 156
• The future will be semantic p. 162
• The semantic for pharmas p. 163
• Notes p. 167
• 6 Enterprise 2.0 and Web 3.0 p. 169 Hervé Basset
• Enterprise 2.0 p. 169
• MS SharePoint 2010 p. 171
• And the next revolutions are? p. 180
• Conclusion p. 190
• Notes p. 191
• 7 The next 3.0 p. 195
• Herve Basset
• Science 3.0 p. 196
• Pharma 3.0 p. 197
• Big STM 3.0 p. 203
• Notes p. 219
• Conclusion p. 223
• References p. 237
• Index p. 271