Say it with data : a concise guide to making your case and getting results

cover image

Where to find it

Information & Library Science Library

Call Number
Z678 .D17 2014
Status
Available

Authors, etc.

Names:

Summary

Administrators, policymakers, legislators, and the public demand concrete, measurable evidence of the need for libraries and their use. The collection and dissemination of data about library service in a straightforward, convincing manner are integral components of library advocacy in the current economic climate. Addressing frontline librarians lobbying for increased programming or staff, as well as administrators marshalling statistics to stem the tide of budget cuts and prevent library closure, this vital new book explores the whys and hows of using data to build a better picture of library needs and success. With a distinctive combination of research-based information and practical application, DandoDemonstrates how data from surveys, focus groups, ALA, and state and local sources can be aggregated and used to craft a strong messageTakes readers step by step through the process of using data to tailor a message to specific audiencesOffers real-world examples from school and public libraries that can be used as modelsAddressing the requirements of a variety of stakeholders, this concise resource lays out an easy-to-follow, systematic way of inspiring action through clear, compelling data.

Contents

  • Preface p. vii
  • Acknowledgments p. xiii
  • 1 Determining Need, Message, and Audience p. 1
  • 2 Secrets of Effective Communication p. 13
  • 3 Working with the Power of Statistics p. 29
  • 4 Methods of Measurement: Surveys p. 43
  • 5 Methods of Measurement: Focus Groups p. 61
  • 6 Presenting Data to Get Results p. 73
  • Appendix A Survey Checklist p. 93
  • Appendix B Focus Group Checklist p. 95
  • Appendix C Data Presentation Checklist p. 97
  • Appendix D Birmingham Public Library Patron Survey p. 99
  • Appendix E Sample Student Survey, Robert E. Lee High School p. 105
  • Appendix F Sample Teacher Survey, Robert E. Lee High School p. 111
  • Appendix G Westborough Public School Library Survey (Faculty) p. 115
  • Appendix H Sample Survey Results for Analysis p. 119
  • Bibliography p. 123
  • Index p. 129

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