From "dyn-o-mite!" to "how you doin'?" : history of teen/tween pop culture -- Here it is, your moment of zen : defining create, relate & pop -- OMG! : targeting populations, advertising, and promotion -- Make it work : collections -- Keep 'em coming : spaces -- I want my MTV! : programming -- Programs : art -- Programs : celebrity and reality television -- Programs : contests -- Programs : cooking and food, food, food -- Programs : crafts -- Programs : gaming -- Programs : Japanese popular culture -- Programs : me -- beauty, style, body modification, and fashion -- Programs : magic, fantasy, and the mystical world -- Programs : music -- Programs : physical activities -- Programs : summer reading -- Programs : technology -- Where do we go from here? : conclusion.