Small business and the public library : strategies for a successful partnership

Aligning with current difficult economic times, this book helps libraries assist users entering or already involved in the small business community. Authors Weiss, Serlis-McPhillips, and Malafi are public librarians who have incorporated small business services within their library. In their book they point the way to addressing the needs of job seekers, and those starting or operating their own businesses, offering Innovative programming ideas Easy to translate suggestions into day-to-day operations Suggestions to helping clients become business literate on the web, on paper, and out in the world of workWhether patrons need resources to start their own business, search for a new job, or locate demographic statistics to help them market their existing product, this resource will help you answer questions and meet their needs.

• Preface p. vii
• 1 Business Services and the Mission of the Library p. 1
• 2 Collection Development: Tools of the Trade p. 11
• 3 Programming: Opening the Doors p. 47
• 4 Marketing: Getting the Word Out p. 65
• 5 Networking: Meeting and Greeting p. 83
• 6 The Power of Partnerships p. 91
• 7 Funding: How to Pay for It All p. 109
• 8 The Future p. 117
• Bibliography p. 121
• Index p. 127