The librarian as information consultant : transforming reference for the Information Age

cover image

Where to find it

Information & Library Science Library

Call Number
Z711 .M87 2011
Status
Available

School of Government Library

Call Number
Z711 .M87 2011
Status
Available

Authors, etc.

Names:

Summary

Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book.

Contents

  • Introduction p. vii
  • 1 The Library and Information Consultant p. 1
  • 2 Strategies for Building and Maintaining Consumer Relationships: The Voice of the Customer p. 17
  • 3 Marketing the Library and Information Consultant's Services: Creating a Sophisticated Brand p. 37
  • 4 The Business of Consulting: Managing Employee Service Roles and Consumer Demand p. 57
  • 5 Developing the Infrastructure and Culture for Continuous Quality Improvement p. 75
  • Conclusion p. 97
  • Index p. 101

Other details