The media of mass communication

Designed to provide extra support, the Study Edition of Vivian's Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool.  Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field.

 

Rich with contemporary issues and trends including visual storytelling, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

• Part 1 The Mass Media
• Chapter 1 Mass Media Literacy
• Chapter Opener
• Media Ubiquity
• Media Literacy
• Human Communication
• Media and Society
• Media Economics
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes: Media Case Study: Cultivating Readers
• Media Timeline
• Media People: Phil Donahue
• Media People: Rupert Murdoch
• Chapter 2 Media Technology
• Chapter Opener
• Media Technology
• Printing
• Chemistry
• Electronics
• New Technologies
• Digital Integration
• Technology and Mass Communication
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study
• Media Timeline: Technology
• Media People: Steve Jobs
• Chapter 3 Books
• Chapter Opener
• Influence of Books
• Books and American Culture
• Book Industry
• New Technology and Books
• Book Products
• Book Trends
• Book Challenges and Issues
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media People: William Holmes McGuffey
• Media People: Jane Friedman
• Media People: Jeff Bezos
• Media Case Study: O.J. Simpson's How-To
• Media Timeline: Books
• Chapter 4 Newspapers
• Chapter Opener
• Newspaper Industry
• Newspaper Products
• Newspaper Ownership
• National Dailies
• New York Times
• Hometown Newspapers
• Gannett Initiative
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: The Vanishing Correspondent
• Media Timeline: Newspaper Milestones
• Media People: Arthur Sulzberger Jr
• Chapter 5 Magazines
• Chapter Opener
• Influence of Magazines
• Magazine Innovations
• Magazine Products
• Magazine Industry
• Magazines as Niche Media
• New Competition
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: Magazines and the Internet
• Media Timeline: Magazines
• Media People: Margaret Bourke-White
• Media People: DeWitt and Lila Wallace
• Media People: Sara Josepha Hale
• Chapter 6 Sound Recording
• Chapter Opener
• Recording Industry
• Downloads
• Authorized Downloads
• Artistic Autonomy
• Regulatory Pressure
• Dependence on Radio
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: Podcasting Evolution
• Media Timeline
• Media People: Shawn Fanning
• Media People: 50 Cent
• Chapter 7 Motion Pictures
• Chapter Opener
• Significance of Movies
• Movie Products
• Hollywood Studios
• Movie Production
• Exhibition Shift
• Blockbusters
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: In-Your-Face Documentaries
• Media Timeline: Movies
• Media People: Robert Flaherty
• Media People: Lourdes Portillo
• Media People: Sherry Lansing
• Media People: Walt Disney
• Media People: Steven Spielberg
• Chapter 8 Radio
• Chapter Opener
• Influence of Radio
• Radio Content
• Commercial Terrestrial Radio
• Corporate Radio
• Public Radio
• Satellite Radio
• Whither Radio?
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media Case Study: Civility on the Airwaves
• Media Timeline: Radio
• Media People: Gordon McLendon
• Media People: Edward R. Murrow
• Media People: Terry Gross
• Media People: Howard Stern
• Chapter 9 Television
• Chapter Opener
• Television in Transition
• Over-Air Delivery
• Cable Delivery
• Satellite-Direct Delivery
• Video on Demand
• Economics of Television
• Public Television
• Future for Television
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media Case Study: Television as Baby-Sitter
• Media People: Ed Parsons
• Media People Susan Zirinsky
• Media Timeline: Television Technology
• Chapter 10 Internet
• Chapter Opener
• Influence of Internet
• Internet Origins
• World Wide Web
• The Internet Industry
• Reshaping the Internet
• Internet Issues
• Internet Future
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: How Do Bloggers Know What They Know?
• Media People: Tim Berners-Lee
• Media People: Marc Andreesen
• Media Timeline: Internet
• Media People: Gordon Moore
• Media People: Glenn Reynolds
• Part 2 Mass Messages
• Chapter 11 News
• Chapter-Opener
• Journalism Traditions
• Concept of News
• Truth and News
• Personal Values in News
• Variables Affecting News
• Influences on News
• Confidential Sources
• Journalism Trends
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: Reporter's Choice: Tell or Jail?
• Media People: Benjamin Day
• Media People: James Gordon Bennett
• Media People: Seymour Hersh
• Media People: Ida Tarbell
• Media Timeline: News
• Chapter 12 Public Relations
• Chapter-Opener
• Importance of Public Relations
• Origins of Public Relations
• Structure of Public Relations
• Public Relations Services
• Public Relations and Advertising
• Media Relations
• Directions for Public Relations
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: Crisis Management at Time
• Media Timeline: Public Relations
• Media People: Paul Garrett
• Media People: Jack Abramoff
• Media People: Leslie Unger
• Media People: Edward Bernays
• Chapter 13 Advertising
• Chapter Opener
• Importance of Advertising
• Origins of Advertising
• Advertising Agencies
• Placing Advertisements
• New Advertising Platforms
• Brand Strategies
• Advertising Tactics
• New Advertising Tactics
• Advertising Regulation
• Problems and Issues
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media Case Study: Countering Cultural Imperialism
• Media Timeline: Advertising
• Media People: Dave Balter
• Chapter 14 Entertainment
• Chapter-Opener: High-Speed Transportation
• Entertainment in History
• Performance as Media Entertainment
• Story-Telling
• Music
• Sports as Media Entertainment
• Sex as Media Content
• Gaming as Media Content
• Artistic Values
• Pop Art
• Chapter Wrap-Up
• Review Questions
• Critical Thinking
• For Further Learning
• Keeping Up to Date
• Boxes
• Media People: Nancy Tellum
• Case Study: Has Hollywood Institutionalized Racism?
• Chapter 15 Media Research
• Chapter-Opener
• Public-Opinion Sampling
• Measuring Audience Size
• Audience Measurement Techniques
• Measuring Audience Reaction
• Audience Analysis
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media Case Study: Tracking Technology
• Media People: George Gallup
• Media People: Andy Kohut
• Media People: Richard Schwartz
• Media Timeline: Media Research
• Part 3 Mass Media Issues
• Chapter 16 Mass Media Effects
• Chapter Opener Orson Welles
• Effects Theory
• Lifestyle Effects
• Attitudes Effects
• Social Stability
• Cultural Effects
• Behavioral Effects
• Media-Depicted Violence
• Individual Selectivity
• Chapter Wrap-Up
• Concepts, Terms, People
• Media Sources
• Review Questions
• Thematic Chapter Summary
• Boxes
• Media Timeline
• Case Study: Media Advocacy: Will It Make a Difference?
• Media People: Kathleen Rutledge
• Media People: George Gerbner
• Chapter 17 Global Mass Media
• Chapter Opener The Hellfire Pictures
• Mass Media and Nation-States
• War as a Libertarian Test
• Arab Media Systems
• Mass Media and Terrorism
• Battle for Iran
• China Media
• Distinctive Media Systems
• Media Pressure Points
• Chapter Wrap-Up
• Review Questions
• Thematic Chapter Summary
• Boxes
• Media Case Study: Vanishing Foreign Correspondent
• Media People: Kimberly Dozier
• Media People: Jineth Bedoya Lima
• Media People: Bill Xia
• Media People: Orhan Pamuk
• Chapter 18 Mass Media And Governance
• Chapter-Opener: Populist Appeals
• Media Role in Governance
• Media as Information Sources
• Media Effects on Governance
• Government Manipulation of Media
• Status of the Watchdog
• Political Campaigns
• Campaign Blogs
• Media-Government Issues
• Chapter Wrap-Up
• Concepts Terms, People
• Media Sources
• Review Questions
• Thematic Chapter Summary
• Boxes
• Case Study: Governance or Journalistic Failure?
• Media People: Donna Brazile
• Media People: Helen Thomas
• Media People: Tony Snow
• Chapter 19 Mass Media Law
• Chapter Opener
• Intellectual Property
• Free Expression
• Broadening Protection
• Defamation
• Indecency
• Privacy Law
• Journalism Law
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Case Study: The Price of Free Music
• Media Timeline: Mass Media Law
• Media People: Jay Near
• Media People: Clarence Brandenburg
• Media People: John Brinkley
• Chapter 20 Ethics
• Chapter Opener
• The Difficulty of Ethics
• Media Ethics
• Moral Principles
• Process vs. Outcome
• Potter's Box
• Ethics and Other Issues
• Unsettled, Unsettling Questions
• Chapter Wrap-Up
• Review Questions
• Concepts
• Terms
• People
• Media Sources
• A Thematic Chapter Summary
• Boxes
• Media Timeline: Media Ethics
• Media People: Charlie Gay
• Media People: Ted Cohen
• Media People: Arthur Ashe
• Media Case Study: Government Definition of Ethics