Building a buzz : libraries & word-of-mouth marketing

cover image

Where to find it

Information & Library Science Library

Call Number
Z716.3 .B37 2010
Status
Available

Authors, etc.

Names:

Summary

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with

A strategy that works for you WOMM must-haves Tips to effectively deliver your message Best practices and insightful reviews

Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

Contents

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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