Web 2.0 and social networking for the enterprise : guidelines and examples for implementation and management within your organization

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM ® and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.

• Foreword p. xv
• Preface p. xix
• Acknowledgements p. xxi
• About the Author p. xxiii
• Chapter 1 Web 2.0 and Social Networking p. 1
• Web 2.0 p. 2
• Ajax and the Dojo Toolkit p. 6
• Situation Applications and Mashups p. 12
• Social Networking p. 14
• A Case Study: GBS Practitioner Portal p. 20
• External Social Networking Sites p. 25
• Conclusion p. 27
• Chapter 2 Portals in the Enterprise p. 29
• Exceptional User Interfaces p. 29
• Portal Applications p. 39
• Portlet Language Options p. 52
• IBM's w3 Company Intranet p. 56
• Conclusion p. 60
• Chapter 3 Ajax, Portlets, and Patterns p. 61
• Portals and Portlets as a Platform p. 61
• Writing Dojo Portlets p. 69
• Using WebSphere Portlet Factory p. 86
• Comments from the IBM Labs p. 94
• Conclusion p. 98
• Chapter 4 Social Software for the Enterprise p. 99
• Lotus Connections p. 100
• Managing Your Profile p. 101
• Sharing Ideas with Blogs p. 105
• Dogear Your Favorites p. 107
• Join In on the Activities p. 109
• Building Your Communities p. 113
• Integration with WebSphere Portal p. 118
• Planning a Connections Deployment p. 118
• Conclusion p. 119
• Chapter 5 Team Collaboration and Content Sharing p. 121
• Lotus Quickr p. 121
• Working with Quickr Libraries p. 129
• Working with Quickr Connectors p. 132
• Quickr Integration Through Feeds p. 137
• Notes from the Field: An Interview p. 144 Richard Gorzela
• Conclusion p. 148
• Chapter 6 Mashing Up Data and Applications p. 151
• It's More Than Just Maps! p. 151
• IBM Mashup Strategy p. 154
• Lotus Mashups p. 155
• InfoSphere MashupHub p. 161
• InfoSphere Feed Mashups p. 168
• WebSphere sMash p. 169
• Sample sMash Applications p. 181
• An Interview with IBM's Mashup Architects p. 181
• Conclusion p. 187
• Chapter 7 Enterprise Search Strategies p. 189
• Why Not Use Google? p. 190
• Introduction to IBM OmniFind p. 191
• How IBM Uses OmniFind Enterprise Edition p. 196
• Using Tagging to Find Information p. 198
• Conclusion p. 202
• Chapter 8 Web 2.0 Security and Performance p. 203
• Common Attack Vectors p. 204
• Portal Proxy p. 210
• Rational AppScan p. 211
• Web Application Security Consortium p. 214
• Public Sites Security Issues p. 215
• Performance Is Never Free p. 216
• Consider Caching p. 220
• Rational Performance Tester p. 223
• Conclusion p. 226
• Chapter 9 Managing a Changing Social World p. 227
• The New "Virtual" Water Cooler p. 228
• Where Do You Start? p. 231
• A Three-Stage Roadmap p. 234
• Defining Goals and Business Requirements p. 238
• Getting Acceptance and Adoption p. 240
• Assessing Your Strategy p. 242
• Governance for Social Networking p. 245
• Web 2.0 and Agile Development p. 248
• Conclusion p. 248
• Chapter 10 IBM Case Studies p. 251
• Lotus Greenhouse p. 251
• Helping Customers Grow and Learn p. 253
• IBM in the Cloud p. 257
• IdeaJam p. 267
• Technology Adoption Program p. 269
• My developer Works p. 271
• Conclusion p. 274
• Index p. 275