The successful business plan : secrets & strategies

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Where to find it

Information & Library Science Library

Call Number
HD62.5 .A344 2008
Status
Available

Summary

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.

Table of contents:

Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling

Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan's Appendix

Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips

Section IV Special Considerations
Considerations for Internet, "e-businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses

Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur's Sources

Contents

  • About the Author
  • About the Contributors
  • Acknowledgments
  • Foreword
  • Foreword to the Fourth Edition
  • How to Use This Book
  • Introduction
  • Section I Starting the Process
  • Chapter 1 The Successful Business p. 1
  • Chapter 2 Getting Your Plan Started p. 13
  • Chapter 3 Making Your Plan Compelling p. 35
  • Section II Business Plan Components
  • Chapter 4 The Executive Summary p. 47
  • Chapter 5 Company Description p. 59
  • Chapter 6 Industry Analysis & Trends p. 73
  • Chapter 7 Target Market p. 87
  • Chapter 8 Competition p. 103
  • Chapter 9 Strategic Position & Risk Assessment p. 119
  • Chapter 10 Marketing Plan & Sales Strategy p. 133
  • Chapter 11 Operations p. 155
  • Chapter 12 Technology Plan p. 181
  • Chapter 13 Management & Organization p. 189
  • Chapter 14 Community Involvement & Social Responsibility p. 211
  • Chapter 15 Development, Milestones, & Exit Plan p. 221
  • Chapter 16 The Financials p. 237
  • Chapter 17 The Plan's Appendix p. 283
  • Section III Putting the Plan to Work
  • Chapter 18 Preparing, Presenting, & Sending Out Your Plan p. 289
  • Chapter 19 Looking for Money p. 299
  • Chapter 20 Using Your Plan for Classes & Competitions p. 315
  • Chapter 21 Internal Planning for Existing Businesses & Corporations p. 327
  • Chapter 22 Time Saving Tips p. 337
  • Section IV Special Considerations
  • Chapter 23 Considerations for Internet, "e-businesses" p. 343
  • Chapter 24 Considerations for Retailers p. 363
  • Chapter 25 Considerations for Manufacturers p. 369
  • Chapter 26 Considerations for Service Businesses p. 375
  • Chapter 27 Business Planning in a Weak (or Strong) Economy p. 381
  • Section V Reference
  • Outline of a Business Plan p. 391
  • Business Terms Glossary p. 395
  • Funding Sources p. 399
  • Research Sources p. 404
  • Entrepreneurs' Sources p. 411
  • Index p. 415
  • Income Statement, Annual p. 276
  • Cash-Flow Projection p. 278
  • Balance Sheet p. 280
  • Sources & Uses of Funds p. 281
  • Assumption Sheet p. 282

Subjects

Subject Headings A:

Other details