Merchandising made simple : using standards and dynamite displays to boost circulation

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

• Acknowledgments p. xi
• Introduction: Merchandising p. xiii
• Chapter 1 Understanding Your Customer p. 1
• Hit Your Target p. 1
• In Your Neighborhood p. 2
• Who Goes There? p. 3
• How Does Your Traffic Flow? p. 5
• Lettuce Lessons p. 8
• At the End of the Day p. 10
• Face-Out Assignments p. 10
• Notes p. 10
• Further Reading p. 11
• Chapter 2 Secrets of the Trade p. 13
• Collection Presentation Standards (CPS) p. 13
• The Big Bang p. 19
• Please Come Again p. 22
• Face-Out Assignments p. 22
• Further Reading p. 24
• Chapter 3 Display Zones p. 25
• Location, Location, Location p. 25
• Library Department Store p. 37
• Throw Away the Lock p. 37
• Oh Display Can You See? p. 37
• Face-Out Assignments p. 39
• Notes p. 40
• Further Reading p. 40
• Chapter 4 Tools of the Trade p. 41
• Fixtures and Furniture p. 41
• Signs p. 55
• Improvising Fixtures p. 56
• Shining Stars p. 58
• Face-Out Assignments p. 59
• Notes p. 59
• Further Reading p. 59
• Chapter 5 Anatomy of a Display p. 61
• In the Beginning p. 62
• Happy Holidays p. 63
• Main Events p. 65
• Vignettes p. 67
• Gotta Give Props p. 69
• Cover-Ups p. 75
• Color p. 78
• And the Sign Says p. 79
• Fill 'er Up p. 80
• Keep It Clean and Safe p. 83
• Go With the Flow p. 83
• Fait Accompli p. 85
• Face-Out Assignments p. 85
• Notes p. 85
• Further Reading p. 86
• Chapter 6 Housekeeping p. 87
• Thinning the Herds p. 88
• Shift It p. 89
• Looks Like New p. 90
• Fluff It Up p. 92
• Back Stock p. 93
• Storage p. 94
• Life Span of a Display p. 95
• Let It Go p. 96
• Face-Out Assignments p. 96
• Note p. 96
• Chapter 7 Enlisting and Educating Staff p. 97
• Yes, You! p. 97
• Wanted p. 98
• You're Hired p. 99
• Training p. 99
• Duties p. 100
• FAQs p. 100
• Go for It! p. 102
• Face-Out Assignments p. 102
• Notes p. 103
• Further Reading p. 103
• Chapter 8 How Are You Doing? p. 105
• Measurements p. 105
• Going Up p. 105
• Collecting Stories p. 106
• What Works p. 107
• Further Reading p. 108
• Chapter 9 Display in a Box p. 109
• Armchair Traveler p. 110
• Art in Literature p. 110
• Baby p. 111
• Bees p. 111
• Biblical Lives p. 112
• Birds p. 112
• Bon Voyage p. 113
• Car Care p. 113
• Careers p. 114
• Chick Lit p. 114
• Chicken Soup p. 115
• Classic TV p. 115
• Collectibles p. 115
• Computers p. 115
• Culinary Memoirs p. 115
• Dating p. 115
• Diets p. 116
• Dog Days of Summer p. 116
• Enough Already p. 116
• Environmental Fiction p. 116
• Etiquette p. 116
• Fairy Tales with a Twist p. 116
• Food for Thought p. 117
• Games p. 117
• Golf p. 117
• Grilling p. 118
• Guitars p. 118
• Happiness p. 118
• Home Repair p. 118
• Ice Cream p. 118
• The Immigrant Experience p. 119
• Investing p. 119
• Jane Austen Inspiration p. 119
• Jokes p. 120
• K p. 120
• Kosher Fiction p. 121
• Language p. 121
• Librarians p. 121
• Literary Recreation p. 122
• Mommy Memoirs p. 122
• Mountaineering p. 123
• Movies from Books-Awards p. 123
• Murder on the Menu p. 124
• Music Inspired by Books p. 124
• National Craft Month p. 125
• Online Selling p. 125
• Opera p. 125
• Optimism Month p. 126
• Pamper Yourself p. 126
• Parties p. 127
• Poetry p. 127
• Politics p. 127
• Rock-and-Roll Fiction p. 127
• Royalty p. 127
• Sewing p. 127
• Slow Cooking p. 128
• Space p. 128
• Titanic p. 129
• Tear Jerkers p. 129
• Travel Survival p. 129
• Traveling with Children p. 130
• True Crime p. 130
• Vegetarian p. 131
• You've Got Mail p. 131
• Glossary p. 133
• Index p. 135