The plan-as-you-go business plan

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Where to find it

Information & Library Science Library

Call Number
HD30.28 .B4569 2008
Status
Available

Authors, etc.

Names:

Summary

The principal author of Business Plan Pro, the country's bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for them; one that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business plan; the author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.

Contents

  • Foreword p. vii Guy Kawasaki
  • Preface p. ix
  • Chapter 1 About This Book p. 1
  • What's Different About This Book? p. 5
  • Why Plan as You Go? p. 9
  • What's Different About This Approach? p. 9
  • Why Is This Approach Better? p. 11
  • Chapter Outline p. 12
  • Read This Even If You Read Nothing Else p. 13
  • Do You Have a Business Plan Event? p. 20
  • About that Big Plan p. 21
  • Chapter 2 Attitude Adjustment p. 25
  • Start Anywhere. Get Going p. 27
  • Form Follows Function p. 30
  • Let It Evolve Organically, as You Need It To p. 36
  • Fundamental Management p. 37
  • Mixing Numbers and Words: Keep It Simple p. 39
  • Separate Supporting Information from the Plan p. 42
  • Inside Out from the Heart p. 43
  • Planning, Not Accounting p. 47
  • It Has to Be Your Plan p. 55
  • It's About Controlling Your Destiny p. 59
  • Like Planning a Trip p. 63
  • Chapter 3 The Heart of the Plan p. 67
  • Your Business Identity p. 70
  • Your Market Story p. 83
  • Strategic Focus p. 92
  • Remember: Your Plan Is Not Necessarily a Written Document p. 96
  • Chapter 4 Flesh and Bones p. 101
  • Action Plan: What's Going to Happen? When? p. 103
  • Basic Business Numbers p. 126
  • It's Not Rocket Science p. 178
  • Chapter 5 Dressing and Growing p. 179
  • From Basic Numbers to Financial Projections p. 180
  • Market Research on the Web p. 210
  • Simple and Practical Market Research p. 210
  • Documents, Presentations, Live p. 220
  • Chapter 6 Planning Process p. 245
  • A Plan vs. Actual Analysis p. 246
  • Management and Accountability p. 258
  • Crystal Ball and Chain p. 260
  • Set Expectations and Follow Up p. 261
  • Final Thought p. 263
  • Index p. 265

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