Merchandising strategies gives detailed, step-by-step instructions on creating vibrant displays that will grab customers' attention. From slatwall to book carts, the DVD and manual show how to easily create successful and eye-catching displays, increasing circulation and customer satisfaction. "Marketing your library" instructs viewers in techniques to market library services to customers. From learning about target audiences to crafting goals and objectives, it shows how to create an effective and workable marketing plan.
