Visual communication : images with messages

VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

• Section 1 How We See
• 1 To Sense. to Select. to Perceive
• 2 Light
• 3 The Eye, the Retina, and the Brain
• Section 2 Why We See
• 4 What the Brain Sees: Color, Form, Depth, and Movement
• 5 The Sensual and Perceptual The ories of Visual Communication
• Section 3 The Ethics of What We See
• 6 Visual Persuasion in Advertising, Public Relations, and Journalism
• 7 Images That Injure: Pictorial Stereotypes in the Media
• Section 4 The Media Through Which We See
• 8 Typography
• 9 Graphic Design
• 10 Informational Graphics
• 11 Cartoons
• 12 Photography
• 13 Motion Pictures
• 14 Television and Video
• 15 Computers
• 16 World Wide Web
• 17 The More You Know, the More You See
• Glossary
• Bibliography
• Index