The non-designers design book : design and typographic principles for the visual novice

Pays attention to the basic principles of good design and typography. This work includes design exercises, quizzes, illustrations, and examples.

• Is this book for you? p. 9
• Mini-glossary p. 10
• Design Principles
• 1 The Joshua tree epiphany p. 11
• The four basic principles p. 13
• Proximity
• Alignment
• Repetition
• Contrast
• 2 Proximity p. 15
• Summary of proximity p. 30
• The basic purpose
• How to get it
• What to avoid
• 3 Alignment p. 31
• Summary of alignment p. 48
• The basic purpose
• How to get it
• What to avoid
• 4 Repetition p. 49
• Summary of repetition p. 62
• The basic purpose
• How to get it
• What to avoid
• 5 Contrast p. 63
• Summary of contrast p. 78
• The basic purpose
• How to get it
• What to avoid
• 6 Review p. 79
• Proximity p. 80
• Alignment p. 81
• Repetition p. 82
• Contrast p. 83
• Little Quiz #1 Design principles p. 84
• Little Quiz #2 Redesign this ad p. 85
• Summary p. 86
• 7 Extra tips & tricks p. 87
• Creating a package p. 88
• Business cards p. 89
• Letterhead and envelopes p. 93
• Flyers p. 97
• Newsletters p. 101
• Brochures p. 105
• Postcards p. 109
• Newspaper ads p. 113
• Web sites p. 117
• Designing With Type
• 8 Type (& Life) p. 123
• Concord p. 124
• Conflict p. 126
• Contrast p. 128
• Summary p. 130
• 9 Categories of type p. 131
• Oldstyle p. 132
• Modern p. 133
• Slab serif p. 134
• Sans serif p. 135
• Script p. 137
• Decorative p. 138
• Be conscious p. 139
• Little Quiz #3 Categories of type p. 139
• Little Quiz #4 Thick/thin transitions p. 140
• Little Quiz #5 Serifs p. 141
• Summary p. 142
• 10 Type contrasts p. 143
• Size p. 144
• Weight p. 148
• Structure p. 152
• Form p. 156
• Direction p. 160
• Color p. 164
• Combine the contrasts p. 170
• Summary p. 171
• Little Quiz #6 Contrast or conflict p. 172
• Little Quiz #7 Dos and don'ts p. 173
• An exercise in combining contrasts p. 174
• Extras
• 11 So, do you get it? p. 175
• The process p. 176
• An exercise p. 177
• Okay--redesign this! p. 178
• 12 Answers to quizzes p. 179
• My philosophy on tests and quizzes p. 179
• Answers to quizzes p. 180
• 13 Resources p. 183
• Magazines
• Web sites
• Design
• Typography
• Ideas and concepts
• 14 Typefaces in this book p. 185
• A list of all typefaces used, shown in each style
• Index p. 189