The Kikkoman chronicles : a global company with a Japanese soul

cover image

Where to find it

Davis Library (6th floor)

Call Number
HD9330.S653 K55 1998 c. 2
Status
Available

Undergrad Library

Call Number
HD9330.S653 K55 1998
Status
Available

Authors, etc.

Names:

Summary

Kikkoman, the leading soy sauce & Asian condiment manufacturer, commissioned Chicago Tribune journalist & Japanese expert Ron Yates to write this fascinating saga 368-year-old Kikkoman Corporation. This inside story shows how one of Japan's most traditional enterprises has combined ancient craftsmanship with modern technology to create a $2 billion market leader. Rich in Kikkoman company lore, the book features dozens of never-before-published anecdotes & stories. The Kikkoman Chronicles is much more than an entertaining read, it is a compelling saga of 17 generations.

Contents

  • Preface p. v
  • Introduction p. ix
  • Acknowledgments p. xvii
  • 1. Completing the Circle p. 1
  • 2. From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman p. 13
  • 3. A Global Company with a Japanese Soul p. 35
  • 4. There's No Business Like Shoyu Business: A Concise Soy Sauce Primer p. 47
  • 5. Diversity or Die: Kikkoman's Strategies for Success p. 65
  • 6. The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie p. 83
  • 7. A Soy Sauce Plant Grows in the Land of Cheese p. 99
  • 8. A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success p. 125
  • 9. High-Tech Fireflies and a Trailblazing Orange p. 151
  • 10. Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century p. 165
  • 11. Conclusion p. 191
  • Index p. 197

Other details