The Ad men and women : a biographical dictionary of advertising

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

• Acknowledgments
• Introduction
• Francis Wayland Ayer John Vivian Bruce Fairchild Barton and Donald L. Thompson Charle
• Austin Bates Ted Curtis Smythe Theodore Lewis Bates and Richard W. Easley and Marjorie J. Cooper and Charles S. Madden George Batten and Sammy R. Danna Don Belding and Billy I. Ross William Burnett Benton and E.R. Worthington William Bernbach and Sammy R. Danna Chester Bliss Bowles and E.R. Worthington Charles Hendrickson Brower and Edd Applegate Leo Noble Burnett and Deborah K. Morrison Thomas Jason Burrell and Sharon S. Brock
• Earnest Elmo Calkins Arthur J. Kaul John Caples and Marjorie J. Cooper and Richard W. Easley and Leslie Cole Barron G. Collier and Sammy R. Danna Draper (Dan) Daniels and Thomas A. Bowers Jerry Della Femina and Tommy V. Smith
• Roy Sarles Durstine Robert McGaughey
• III and William Ray Mofield Bernice Fitz-Gibbon Kay M. Nagel Paul Foley and Edd Applegate
• Emerson Foote Billy I. Ross Jo Foxworth and Elsie S. Hebert J. Stirling Getchell and Arthur J. Kaul Howard Luck Gossage and Kim B. Rotzoll Paula Green and J. Nicholas De Bonis George Homer Gribbon and Charles S. Madden and Marjorie J. Cooper and Leslie Cole Marion Harper and Carolyn Stringer Margaret Hockaday and Roxanne E. Neuberger-Lucchesi Claude C. Hopkins and Tommy V. Smith John E. Kennedy and Tommy V. Smith Albert D. Lasker and Edd
• Applegate Mary Georgene Berg Wells Lawrence Deborah K. Morrison Theodore F. MacManus and Tommy V. Smith Harrison K. McCann and Leslie Cole and Charles S. Madden and Richard W. Easley David Ogilvy and Danal Terry Alex Osborn and Donald Parente and John R. Osborn Volney B. Palmer and Bonnie Vannatta John E. Powers and Ted Curtis
• Smythe Rosser Reeves Tommy V. Smith Helen Lansdowne Resor and Ann Maxwell Keding Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi George Presbury Rowell and Ted Curtis
• Smythe Raymond Rubicam Elsie S. Hebert Maxwell Sackheim and Leonard J. Hooper Victor O. Schwab and Wayne W. Melanson Walter Dill Scott and Donald L. Thompson Daniel Starch and Donald L. Thompson J(ames) Walter Thompson and Donald L. Thompson Jane Trahey and Ann Maxwell Keding William D. Tyler and Edd
• Applegate Charles LeRoy Whittier Edd Applegate Helen Rosen Woodward and Sharon S. Brock James Webb Young and Elsie S. Herbert John Orr Young and Carolyn Tripp
• Bibliography
• Index